It has officially been a week since Pokemon GO was released upon the UK and dominated the internet, and when I say dominated, I truly mean it. Today is the first day in the 7 days it’s been since the release that I’ve not seen it trending on Twitter. It trended religiously for 6 entire…
We talk about “quality content” helping brands get their messages out, helping them rank better in organic searches and giving them brand authority. And while most of the focus for writing those content pieces is on the subject under discussion, what we must not forget is how we are talking. Tone of voice is a…
So, you think you know the Facebook algorithm do you? The reality of it is, does anyone actually know how the Facebook algorithm works, or do we just have a slight grasp on it thanks to blog posts and trial and error? Either way, we’re going to offer our 2 cents, and have a go at…
This week it’s Helens turn to take the reigns and lead us through the book she was tasked with reading by author Chuck Martin, ‘Mobile influence, the new power of the consumer’. Take it away Helen… So what did I think? Driven by the mass adoption of smart phones and tablets, this book identifies the six specific stages…
This is probably something that’s never once crossed your mind. Either that, or it’s keeping you up at night in hot sweats, desperately trying to work out to the nearest 10 what the exact word count of your blog posts should be and how you’ll be rewarded. There is no in between. Thankfully, we’ve already…
If you’re not yet taking advantage of the wonders of YouTube and video content in general, you could be missing out on a whole host of benefits. Not only does it give you the opportunity to perfectly demonstrate your products and services in whichever way you like – be that beautiful and cinematic or playful…