FACT: as much as the product or service you offer may be valuable, if you’re not able to reach your target audience on social media you’re not going to succeed. Even if your content is highly engaging. The first step to running a successful campaign on social media is to identify your target audience. Ask…
I’d be going over a lot of old ground if I started off by explaining why(/how) engagement is crucial to get your social media post seen – so let’s just skip to the highlight: Get a network’s algorithm excited by proving that people want to see your post. That’s social media in simple terms. Get…
Jaws. Gravity. If I asked you how those two were connected, you’d be forgiven for looking at a link between two Hollywood blockbuster Oscar-winning films, but that’s because you’d have been duped by a quirk of grammar. If I rescue those two items from their responsibility of having to open a sentence, it turns out…
10 years ago when I was in my late 20’s, living a rather fun and carefree life, I had a wild, crazy idea to start a marketing agency. Looking back it’s hilarious how it all came about, as I had absolutely no idea what running an agency entailed, but I had this brilliant blind optimism…
Just a few weeks ago London ExCel hosted the Women of Silicon Roundabout, an event that connects women in tech from all over the world to discuss opportunities in a technological world dominated by men. As a business that supports and strongly believes in diversity and inclusion, we were there with some of our own…
A few days ago, I was having fun with friends in a pub when my attention was drawn to a couple sitting close by: he was watching football on his phone, she was taking selfies – possibly for her Instagram profile. I found this all very sad. Nobody can deny the positive impact modern technology…