GDPR came into effect on the 25th of May last year, in the build-up beforehand there was a lot of scaremongering around the effects it would have on marketing efforts and the potential it had for wiping out your subscriber lists. Not to mention the threat of a €20 million fine (or 4% of your…
There is a lot of discussion of artificial intelligence and machine learning technology in marketing, particularly as it relates to the mysterious algorithms that power search engine rankings, ad optimisation tools and social network content recommendations. A lot of people are concerned that applying the power of deep learning methods to a whole range of…
Our Head of Audience Engagement, Damien Cross, talks us through this critical but often misunderstood part of content marketing. “My blog reached two million eyes last year.” would often be an opening line from a keen and eager content writer. “So, a million people, then…” I’d reply with a wink. “Yeah,” they’d continue, “loads, isn’t…
For the second year in a row, To The End are proud to be shortlisted at the UK Content Awards. This year, two of our content projects have been honoured with a place on the shortlist, with the Forever Bikes project for Bikesure motorcycle insurance being nominated in the Best Finance category, and a social campaign…
It is near on impossible to get away from social media, whether it be from a scroll through Facebook to a message sent on Whatsapp. Millions of us use these different platforms every single day but which are the most popular? Thanks to Buffer, we found all the stats to share with you below… In…
There has been many different April Fools campaigns floating around today – you’re bound to have fallen for one! We’ve rounded up a few of our favourites for you to have a browse of below: Krispy Kreme – Original Glazed Sauce “How to make nuggets taste even better? Dip them in our new Original Glazed…