Let’s start by dispelling any thoughts that you may have around content marketing being something you can shortcut. Imagine you do the following to generate business: Start a blog on your website Write a few posts about your product, service or industry Share those posts on your Facebook and Twitter page Sit back and wait…
In the pay per click industry, automation is by no means a new word. It is however, a term that is getting more and more prominent. Take Google AdWords for example. Maximise clicks, target CPA, ROAS, maximise conversions, target search page location, enhanced CPC and many more, are all automated bid strategies that have been…
It’s time for the monthly social update! The world of social media continues with a raft of mind-blowing updates like, er, being able to request a question from your followers on Instagram. If there’s anything that smacks of limited shelf-life it’s a fad like this. Everyone has been on their Insta Story over this…
Instagram is taking on YouTube with it’s latest release – Instagram Television (IGTV), a new feature that allows users to upload videos of up to one hour in length. “It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom. Yesterday, the company announced IGTV to a crowd in San Francisco. Until…
Pay Per Click (PPC) is an incredibly powerful tool in any digital marketing strategy. Control of budgets, message matching, scheduling, location targeting, accurate return on investment etc. are just a few of the great features of using PPC to market your business online. However, because PPC generally, is only one part of the bigger puzzle,…
Decided to navigate the GDPR deadline by going for a full opt-in database? Here’s a three-step start to rebuild your list sizes… In a wave of post-GDPR recovery, email marketers who decided to go for a full opt-in database are now tentatively opening up their re-subscribe email lists and checking how many plasters they’ll need…