“If you want creative workers, give them enough time to play” -John Cleese Creative marketing has many benefits and is a crucial part of any marketing strategy. Often the creative process seems unclear, without structure, goals, deliverables or measures. The temptation to reduce risk deters many from encouraging a creative process in the workplace. So…
You’ve heard this one before – digital consumers are fed up with irrelevant content and digital experiences that don’t mirror their needs and likes. Today’s customers are demanding, impatient and have great expectations of brands. Those expectations will continue to grow. So how can marketers keep up with the increasingly hard-to-get customer? The answer is…
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.” -Albert Einstein With the increase in online content production and different social media platforms popping up it has become increasingly difficult to connect with your audience and build customer loyalty. If you’re struggling to build a relationship with your…
Next Thursday will see the great and good of the UK Pay Per Click industry turn out in force at a swanky hotel in Marble Arch. We are delighted to be on the guest list, having secured two nominations in the UK Biddable Media Awards 2018. Advertising via an auction model goes beyond search engine…
It’s hard to spot a fake nowadays. Counterfeiting is almost as advanced as the ‘real’ manufacturing, and we see products from the Far East legitimately mimicking the real thing within days. If you check out a Lepin product you’ll find it’s so close to the very Lego product that its been inspired by (I won’t…
Not yet using Email marketing for business? “Someone who stops advertising to save money is like a man who stops a clock to save time”. Wise words uttered by Henry Ford, the Ford Motor Company founder, business magnate and father of modern assembly line manufacturing, more than a century ago. We’ve come along way since…