There are many conversations taking place at the moment and, unless you’ve spent the past six months on a desert island with no access to any form of communication, you will be unable to ignore them. It all started with accusations against Hollywood Director Harvey Weinstein followed by the #metoo hashtag campaign. It encouraged more…
2017 was a big year for digital marketing (like every year is). Almost all the major social platforms had an overhaul and introduced new features and we saw exciting tech advancements introduced that would help marketers around the world make their campaigns more effective. So, the question is, what does 2018 have in store for…
As marketers, sales people, business owners, in fact almost anyone working for a company, we have a story to tell. It’s an age-old art form that remains as powerful today as it did hundreds of years ago. One of the issues we see today is that many brands still don’t understand how to tell those…
BMW is synonymous with innovation, style and success. Its new .com website, which resembles an exclusive lifestyle magazine, is no exception. Forget the traditional car manufacturer’s site – here car specs and prices have given way to beautifully edited images paired with highly appealing headlines. Of course, the content is still built around the automotive…
Get the message? As the picture above shows, it doesn’t matter how we spell a word or a group of words forming a sentence. As long as we use the correct letters in any random order, without too much trouble, our very clever brains will decipher the twaddle and make good sense of it. Scientific…
When I was initially asked to write a post for the To The End blog I was pretty excited. I love writing and it had been quite a while since I’d had the opportunity to sit down and write. That excitement started to slowly diminish when I was sat trying to decide what I was…