Our creative family Journal.

9 Tips for Growing your Facebook Audience

If you run a business you’ll no doubt have thought about using Facebook to help promote what you do. But simply posting an advert or a list of product or service benefits isn’t going to cut it… Here are 9 practical tips you need to know about Facebook to help build your audience and grow…

Best Use of SEO at The CMA Awards

Last Tuesday we attended The International Content Marketing Awards at The Roundhouse in Camden and we’re over the moon to announce we’ve won Silver for Best Use of SEO for our work on Adrian Flux’s Driverless Car Insurance Campaign. The project, delivered for Adrian Flux in collaboration with search specialists Further, delivered fantastic results for the…

The Importance of Desirability

I once created a spreadsheet of statistics for a shortlist of cars I was considering. I was a frustrated sports car fan, having owned a few in my younger years, and after some years in a Swedish estate car and then a small economical plasticy friendly thing I wanted to regain that thrill of owning…

Black Friday; the Good, the Bad and the Ugly

Keep it digital Black Friday – some brands prosper, for others it’s nothing more than your typical 5th day of the week, and for a select few it’s an embarrassing disappointment. How do some get it so right, and some so wrong? Black Friday 2016 saw an overwhelming £1.23bn worth of online sales in the…

What is Good Value for Digital Services?

I heard a great story a while back about Frank Lloyd Wright’s house design ‘Falling Water’. Frank was a famous American Architect and Interior Designer, the house seen above is widely regarded as his finest work. The story goes that a call came into Frank’s office from Edgar Kaufmann, the client, to say he was…

The Best Financial Services Content Marketing Strategy

To our unbridled delight, that was the verdict of the judges at the Drum Content Awards who bestowed this prestigious accolade on the Adrian Flux Driverless Car Insurance campaign at a ceremony at the London Marriott hotel on 7 November 2017.  The project, delivered for Adrian Flux in collaboration with our friends at search specialists…